Marketing
- Business
Centre to step up procurement of pulses from farmers in Rabi marketing season
New Delhi: The Centre has prepared plans to go for increased buying of pulses in the current Rabi season to ensure that farmers get remunerative prices for their crops and step up…
- Technology
Three in four Indian B2B marketing leaders using GenAI: Report
New Delhi: Three in four Indian B2B (business-to-business) marketing leaders are already using generative artificial intelligence (GenAI) applications in their marketing activities, as it helped accelerate content creation (43 per cent), create…
- Business
Chinese e-com platform Temu under fire for aggressive marketing
Seoul: Chinese online shopping platform Temu came under fire for its aggressive marketing tactics to lure customers in South Korea, industry sources said on Tuesday. The direct purchase app, run by Chinese…
- India
Watch: Did Zomato hire model to drive around for marketing?
A video of a woman driving around with an empty Zomato bag has sparked speculation that the food delivery company has hired a model for marketing purposes. The speculation gained momentum after…
- World
Walt Disney Company appoints Asad Ayaz as first-ever Chief Brand Officer
The Walt Disney Company has appointed Asad Ayaz as its first-ever Chief Brand Officer, a newly created role aimed at stewarding and elevating the Disney brand globally. Prior to his new position,…
- Hyderabad
CyberArk expands cybersecurity R&D capabilities with new site Hyderabad
Hyderabad: CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced further expansion of its worldwide research and development (R&D) resources with the opening of a new facility in Hyderabad. This…
- Technology
LimeChat develops conversational marketing ecosystem to help D2C brands improve retention
New Delhi: In the ever-evolving communication landscape, more and more Indians prefer to message businesses rather than sending an email, calling or visiting their website. LimeChat, the world’s first human-level chatbot startup…
- Business
Cryptocurrency exchange Vauld cuts workforce by 30%
New Delhi: Cryptocurrency exchange Vauld on Tuesday said it has decided to reduce its headcount by about 30 percent, as the global crypto market nosedives amid volatile market conditions. Darshan Bathija, Co-founder…
- Technology
Ola Electric sees high-profile exits amid larger govt scrutiny
New Delhi: As the electric e-scooter maker Ola Electric faces government scrutiny and consumer complaints, a couple of its top-notch executives have quit, the latest being its chief marketing officer Varun Dubey.…
