Middle East

Kuwait unveils AI-generated news presenter ‘Fedha’

Kuwait News uploaded a 13-second video clip of 'Fedha' - an AI-generated blonde-haired female news reader who sported a black jacket and white T-shirt as she introduced herself.

Kuwait: A Kuwaiti news outlet has unveiled the country’s first virtual news presenter created using artificial intelligence.

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Its launch is currently part of a testing phase aimed at creating new content.

Kuwait News uploaded a 13-second video clip of ‘Fedha’ – an AI-generated blonde-haired female news reader who sported a black jacket and white T-shirt as she introduced herself.

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“I’m Fedha, the first presenter in Kuwait who works with artificial intelligence at Kuwait News. What kind of news do you prefer?,” she said in Arabic.

“Let’s hear your opinions,” she added.

Fedha is a popular old Kuwaiti name that refers to silver, the metal.

Kuwait isn’t the first country to unveil an AI-produced news anchor: In 2018, China’s state news agency unveiled its own virtual newsreader wearing a sharp suit and somewhat robotic voice.

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This post was last modified on April 12, 2023 8:47 pm

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Sakina Fatima

Sakina Fatima, a digital journalist with Siasat.com, has a master's degree in business administration and is a graduate in mass communication and journalism. Sakina covers topics from the Middle East, with a leaning towards human interest issues.

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